Skip to main content

How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy

Item Preview

texts
How to write advertisements that sell; how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy


Published 1912
Topics Advertising
SHOW MORE




Publisher Chicago, New York [etc.] A.W. Shaw company
Pages 138
Possible copyright status NOT_IN_COPYRIGHT
Language English
Call number E 12mo #6374
Digitizing sponsor Duke University Libraries
Book contributor Duke University Libraries
Collection dulad; duke_libraries; unclibraries; americana
Scanfactors 6

Full catalog record MARCXML

[Open Library icon]This book has an editable web page on Open Library.

comment
Reviews

There are no reviews yet. Be the first one to write a review.
SIMILAR ITEMS (based on metadata)
eye
Title
Date Archived
Creator
Cornell University Library
by De Weese, Truman A. (Truman Armstrong), 1860-
texts
eye 481
favorite 2
comment 0
Duke University Libraries, Advertising
by McJunkin Advertising Company; McJunkin, William D. Master merchandising; Finn, Joseph H. Dominant idea
texts
eye 779
favorite 1
comment 0
Duke University Libraries, Advertising
by Watkins, George Thomas; John W. Hartman Center for Sales, Advertising & Marketing History. NcD
texts
eye 1,196
favorite 6
comment 0
Duke University Libraries, Advertising
by Durstine, Roy S. (Roy Sarles), 1886-1962; John W. Hartman Center for Sales, Advertising & Marketing History. NcD
texts
eye 792
favorite 0
comment 0
Duke University Libraries, Advertising
texts
eye 2,198
favorite 0
comment 0
Duke University Libraries, Advertising
texts
eye 1,935
favorite 0
comment 0
Duke University Libraries, Advertising
by Hollingworth, Harry L. (Harry Levi), 1880-1956; Duke University. Library. Wayne P. Ellis Collection
texts
eye 891
favorite 1
comment 0
University of Florida George A. Smathers Libraries
texts
eye 1,049
favorite 1
comment 0